{"id":24,"date":"2026-07-22T12:36:48","date_gmt":"2026-07-22T12:36:48","guid":{"rendered":"https:\/\/davidmartinez.fr\/?p=24"},"modified":"2026-07-29T13:14:29","modified_gmt":"2026-07-29T13:14:29","slug":"post-n1","status":"publish","type":"post","link":"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/22\/post-n1\/","title":{"rendered":"Les 70 ans des Crous : transformer un anniversaire en projet de r\u00e9seau"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><em><strong>Conception et pilotage d\u2019un dispositif national associant campagne, \u00e9v\u00e9nements et animation de r\u00e9seau.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2025, le r\u00e9seau des Crous c\u00e9l\u00e9brait 70 ans d\u2019engagement au service de la vie \u00e9tudiante.<br>Cet anniversaire repr\u00e9sentait bien davantage qu\u2019une date symbolique. Il offrait l\u2019occasion de rappeler l\u2019histoire du r\u00e9seau et de positionner l&rsquo;institution comme un acteur historique majeur du paysage social fran\u00e7ais. <br>Les 70 ans furent l&rsquo;occasion de mettre \u00e0 l&rsquo;honneur les agents et leur engagement, de faire conna\u00eetre la diversit\u00e9 des missions port\u00e9es par les Crous et d&rsquo;ouvrir une r\u00e9flexion collective sur l&rsquo;avenir du r\u00e9seau.<br><br>Dans le cadre de mes fonctions au Cnous,<strong> <\/strong>j\u2019ai con\u00e7u et pilot\u00e9 avec la pr\u00e9sidence le dispositif national de communication des 70 ans des Crous, depuis la d\u00e9finition des objectifs, du positionnement et des messages, jusqu\u2019\u00e0 la coordination et au d\u00e9ploiement des diff\u00e9rents projets.<\/p>\n\n\n\n<div class=\"wp-block-group has-theme-palette-8-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\"><strong>Mon r\u00f4le :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finition du positionnement et des orientations de communication.<\/li>\n\n\n\n<li>Construction du r\u00e9cit des 70 ans.<\/li>\n\n\n\n<li>Conception et coordination du dispositif national et animation du r\u00e9seau des communicants.<\/li>\n\n\n\n<li>Coordination et valorisation des manifestations organis\u00e9es par les Crous dans l\u2019ensemble des territoires.<\/li>\n\n\n\n<li>Pilotage des campagnes RP.<\/li>\n\n\n\n<li>Lancement d&rsquo;un sondage national portant sur l&rsquo;image des Crous dans l&rsquo;opinion publique.<\/li>\n\n\n\n<li>Pilotage de la campagne d&rsquo;affichage nationale consacr\u00e9e aux agents et aux m\u00e9tiers des Crous.<\/li>\n\n\n\n<li>Pilotage de l\u2019exposition de Yan Pei-Ming \u00e0 la galerie du Crous de Paris.<\/li>\n\n\n\n<li>Pilotage op\u00e9rationnel du colloque prospectif organis\u00e9 au Conseil \u00e9conomique, social et environnemental.<\/li>\n\n\n\n<li>Coordination des prestataires et des partenaires.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns24_105501-ce{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns24_105501-ce .kt-button{font-weight:normal;font-style:normal;}.kt-btns24_105501-ce .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns24_105501-ce .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns24_105501-ce\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn24_80ac25-a2.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn24_80ac25-a2 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.lescrous.fr\/les-crous-fetent-les-70-ans-du-reseau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Site des 70 ans<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comp\u00e9tences mobilis\u00e9es :<\/strong> d\u00e9finition d\u2019une strat\u00e9gie de communication \u00b7 direction et pilotage de projets \u00b7 conception et d\u00e9ploiement d\u2019un dispositif 360\u00b0 \u00b7 animation d\u2019un r\u00e9seau national \u00b7 coordination des parties prenantes et des prestataires \u00b7 \u00e9v\u00e9nementiel \u00b7 relations presse \u00b7 communication digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conception et pilotage d\u2019un dispositif national associant campagne, \u00e9v\u00e9nements et animation de r\u00e9seau.<\/p>\n","protected":false},"author":1,"featured_media":137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[8,6],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-360","category-conseil-strategique"],"_links":{"self":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":25,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/posts\/24\/revisions\/722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/media\/137"}],"wp:attachment":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}