{"id":74,"date":"2026-07-23T23:19:33","date_gmt":"2026-07-23T23:19:33","guid":{"rendered":"https:\/\/davidmartinez.fr\/?page_id=74"},"modified":"2026-07-29T13:09:29","modified_gmt":"2026-07-29T13:09:29","slug":"developper-une-visibilite-forte-et-coherente","status":"publish","type":"page","link":"https:\/\/davidmartinez.fr\/index.php\/developper-une-visibilite-forte-et-coherente\/","title":{"rendered":"D\u00e9velopper une visibilit\u00e9 forte et coh\u00e9rente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Une campagne efficace repose sur un objectif clairement d\u00e9fini, une connaissance fine des publics et une articulation coh\u00e9rente des messages, des contenus et des canaux.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019ai con\u00e7u et pilot\u00e9 des campagnes nationales associant communication institutionnelle, \u00e9v\u00e9nementiel, relations presse, contenus \u00e9ditoriaux, digital, r\u00e9seaux sociaux et mobilisation de r\u00e9seaux territoriaux. Chaque dispositif est pens\u00e9 pour donner de la coh\u00e9rence \u00e0 la prise de parole, favoriser l\u2019appropriation des messages et produire un impact concret.<\/p>\n\n\n<style>.kb-posts-id-74_511e6d-46 .kb-post-list-item{display:grid;}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-74_511e6d-46 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-4 item-image-style-above portfolio-posts\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-24 post type-post status-publish format-standard has-post-thumbnail hentry category-communication-360 category-conseil-strategique\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/22\/post-n1\/\" aria-label=\"Les 70 ans des Crous : transformer un anniversaire en projet de r\u00e9seau\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562-768x427.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Les 70 ans des Crous : transformer un anniversaire en projet de r\u00e9seau\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562-768x427.jpg 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562-300x167.jpg 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562-1024x569.jpg 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562-1536x853.jpg 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/16x9_CROUS_70ANS_ELSA-e1784845095562.jpg 1878w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a> | <a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/conseil-strategique\/\" class=\"category-link-conseil-strategique\" rel=\"tag\">Conseil strat\u00e9gique<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/22\/post-n1\/\" rel=\"bookmark\">Les 70 ans des Crous : transformer un anniversaire en projet de r\u00e9seau<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/22\/post-n1\/\" class=\"post-more-link\">\n\t\t\t\t\tEn savoir plus<span class=\"screen-reader-text\"> Les 70 ans des Crous : transformer un anniversaire en projet de r\u00e9seau<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-226 post type-post status-publish format-standard has-post-thumbnail hentry category-communication-360\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/23\/le-dossier-social-etudiant-faire-connaitre-les-droits-et-lutter-contre-le-non-recours\/\" aria-label=\"Le Dossier social \u00e9tudiant : informer pour lutter contre le non-recours\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Le Dossier social \u00e9tudiant : informer pour lutter contre le non-recours\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2-768x432.jpg 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2-300x169.jpg 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2-1024x576.jpg 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2-1536x864.jpg 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/mailing-DSE-2025-PORTFOLIO2.jpg 1672w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/23\/le-dossier-social-etudiant-faire-connaitre-les-droits-et-lutter-contre-le-non-recours\/\" rel=\"bookmark\">Le Dossier social \u00e9tudiant : informer pour lutter contre le non-recours<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/23\/le-dossier-social-etudiant-faire-connaitre-les-droits-et-lutter-contre-le-non-recours\/\" class=\"post-more-link\">\n\t\t\t\t\tEn savoir plus<span class=\"screen-reader-text\"> Le Dossier social \u00e9tudiant : informer pour lutter contre le non-recours<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-233 post type-post status-publish format-standard has-post-thumbnail hentry category-communication-360\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/24\/elections-etudiantes-2023-mobiliser-autour-dun-scrutin-national\/\" aria-label=\"\u00c9lections \u00e9tudiantes 2023 : mobiliser autour d\u2019un scrutin national\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\u00c9lections \u00e9tudiantes 2023 : mobiliser autour d\u2019un scrutin national\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1-768x432.jpg 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1-300x169.jpg 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1-1024x576.jpg 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1-1536x864.jpg 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/elections-etudiantes-engageons-nous-votons-1600x900-1.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/24\/elections-etudiantes-2023-mobiliser-autour-dun-scrutin-national\/\" rel=\"bookmark\">\u00c9lections \u00e9tudiantes 2023 : mobiliser autour d\u2019un scrutin national<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/24\/elections-etudiantes-2023-mobiliser-autour-dun-scrutin-national\/\" class=\"post-more-link\">\n\t\t\t\t\tEn savoir plus<span class=\"screen-reader-text\"> \u00c9lections \u00e9tudiantes 2023 : mobiliser autour d\u2019un scrutin national<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-289 post type-post status-publish format-standard has-post-thumbnail hentry category-communication-360 category-conseil-strategique\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/communication-interne-informer-outiller-et-mobiliser-les-equipes\/\" aria-label=\"Communication interne : cr\u00e9er de la coh\u00e9sion et une culture commune\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Communication interne : cr\u00e9er de la coh\u00e9sion et une culture commune\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06-768x432.png 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06-300x169.png 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06-1024x576.png 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06-1536x864.png 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-15_02_06.png 1672w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a> | <a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/conseil-strategique\/\" class=\"category-link-conseil-strategique\" rel=\"tag\">Conseil strat\u00e9gique<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/communication-interne-informer-outiller-et-mobiliser-les-equipes\/\" rel=\"bookmark\">Communication interne : cr\u00e9er de la coh\u00e9sion et une culture commune<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/communication-interne-informer-outiller-et-mobiliser-les-equipes\/\" class=\"post-more-link\">\n\t\t\t\t\tEn savoir plus<span class=\"screen-reader-text\"> Communication interne : cr\u00e9er de la coh\u00e9sion et une culture commune<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-235 post type-post status-publish format-standard has-post-thumbnail hentry category-communication-360\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-9-16\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/26\/creation-etudiante-donner-une-visibilite-nationale-aux-jeunes-talents\/\" aria-label=\"Cr\u00e9ation \u00e9tudiante : donner une visibilit\u00e9 nationale aux jeunes talents\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Cr\u00e9ation \u00e9tudiante : donner une visibilit\u00e9 nationale aux jeunes talents\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9-768x432.png 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9-300x169.png 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9-1024x576.png 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9-1536x864.png 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/concours_culturels_2025_16x9.png 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/26\/creation-etudiante-donner-une-visibilite-nationale-aux-jeunes-talents\/\" rel=\"bookmark\">Cr\u00e9ation \u00e9tudiante : donner une visibilit\u00e9 nationale aux jeunes talents<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- 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https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/Collateral_metro_PORTFOLIO.jpg 1700w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/communication-360\/\" class=\"category-link-communication-360\" rel=\"tag\">Communication 360\u00b0<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/27\/affirmer-lidentite-militante-dune-ong\/\" rel=\"bookmark\">Affirmer l\u2019identit\u00e9 militante d\u2019une ONG<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div 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.entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Une campagne efficace repose sur un objectif clairement d\u00e9fini, une connaissance fine des publics et une articulation coh\u00e9rente des messages, des contenus et des canaux. J\u2019ai con\u00e7u et pilot\u00e9 des campagnes nationales associant communication institutionnelle, \u00e9v\u00e9nementiel, relations presse, contenus \u00e9ditoriaux, digital, r\u00e9seaux sociaux et mobilisation de r\u00e9seaux territoriaux. Chaque dispositif est pens\u00e9 pour donner de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-74","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":8,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":719,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/74\/revisions\/719"}],"wp:attachment":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}