{"id":72,"date":"2026-07-23T16:40:23","date_gmt":"2026-07-23T16:40:23","guid":{"rendered":"https:\/\/davidmartinez.fr\/?page_id=72"},"modified":"2026-07-29T14:23:24","modified_gmt":"2026-07-29T14:23:24","slug":"construire-une-presence-mediatique-durable","status":"publish","type":"page","link":"https:\/\/davidmartinez.fr\/index.php\/construire-une-presence-mediatique-durable\/","title":{"rendered":"Construire une pr\u00e9sence m\u00e9diatique durable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>Les relations presse reposent sur une compr\u00e9hension mutuelle des attentes des organisations et des journalistes. Elles n\u00e9cessitent une information transparente et fiable, des messages clairs, des porte-paroles pr\u00e9par\u00e9s et une capacit\u00e9 \u00e0 r\u00e9agir rapidement.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mon exp\u00e9rience couvre la d\u00e9finition de strat\u00e9gies m\u00e9dias, la pr\u00e9paration des prises de parole, l\u2019organisation d\u2019\u00e9v\u00e9nements presse et l\u2019accompagnement de situations sensibles ou de crise, dans des environnements institutionnels, sanitaires et humanitaires.<\/p>\n\n\n<style>.kb-posts-id-72_430f70-c8 .kb-post-list-item{display:grid;}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-72_430f70-c8 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-4 item-image-style-above portfolio-posts\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-279 post type-post status-publish format-standard has-post-thumbnail hentry category-relations-presse\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/relations-presse-creer-les-conditions-de-la-confiance\/\" aria-label=\"Relations presse : cr\u00e9er les conditions de la confiance\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Relations presse : cr\u00e9er les conditions de la confiance\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38-768x432.png 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38-300x169.png 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38-1024x576.png 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38-1536x864.png 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-25-juil.-2026-00_17_38.png 1672w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/relations-presse\/\" class=\"category-link-relations-presse\" rel=\"tag\">Relations presse<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/relations-presse-creer-les-conditions-de-la-confiance\/\" rel=\"bookmark\">Relations presse : cr\u00e9er les conditions de la confiance<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/25\/relations-presse-creer-les-conditions-de-la-confiance\/\" class=\"post-more-link\">\n\t\t\t\t\tLire la suite<span class=\"screen-reader-text\"> Relations presse : cr\u00e9er les conditions de la confiance<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-543 post type-post status-publish format-standard has-post-thumbnail hentry category-relations-presse\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/voyages-de-presse-faire-du-terrain-une-source-dinformation-et-de-credibilite\/\" aria-label=\"Voyages de presse : r\u00e9affirmer son expertise sur le terrain\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Voyages de presse : r\u00e9affirmer son expertise sur le terrain\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47-768x384.png 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47-300x150.png 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47-1024x512.png 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47-1536x768.png 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-28-juil.-2026-15_33_47.png 1774w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/relations-presse\/\" class=\"category-link-relations-presse\" rel=\"tag\">Relations presse<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/voyages-de-presse-faire-du-terrain-une-source-dinformation-et-de-credibilite\/\" rel=\"bookmark\">Voyages de presse : r\u00e9affirmer son expertise sur le terrain<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/voyages-de-presse-faire-du-terrain-une-source-dinformation-et-de-credibilite\/\" class=\"post-more-link\">\n\t\t\t\t\tLire la suite<span class=\"screen-reader-text\"> Voyages de presse : r\u00e9affirmer son expertise sur le terrain<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-549 post type-post status-publish format-standard has-post-thumbnail hentry category-relations-presse\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/communication-de-crise-construire-une-reponse-de-confiance-sous-pression\/\" aria-label=\"Communication de crise : faire preuve de r\u00e9activit\u00e9 et de transparence\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32-768x384.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Communication de crise : faire preuve de r\u00e9activit\u00e9 et de transparence\" srcset=\"https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32-768x384.png 768w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32-300x150.png 300w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32-1024x512.png 1024w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32-1536x768.png 1536w, https:\/\/davidmartinez.fr\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-30-juil.-2026-16_26_32.png 1774w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/category\/relations-presse\/\" class=\"category-link-relations-presse\" rel=\"tag\">Relations presse<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h5 class=\"entry-title\"><a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/communication-de-crise-construire-une-reponse-de-confiance-sous-pression\/\" rel=\"bookmark\">Communication de crise : faire preuve de r\u00e9activit\u00e9 et de transparence<\/a><\/h5>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/davidmartinez.fr\/index.php\/2026\/07\/28\/communication-de-crise-construire-une-reponse-de-confiance-sous-pression\/\" class=\"post-more-link\">\n\t\t\t\t\tLire la suite<span class=\"screen-reader-text\"> Communication de crise : faire preuve de r\u00e9activit\u00e9 et de transparence<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continuer<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les relations presse reposent sur une compr\u00e9hension mutuelle des attentes des organisations et des journalistes. Elles n\u00e9cessitent une information transparente et fiable, des messages clairs, des porte-paroles pr\u00e9par\u00e9s et une capacit\u00e9 \u00e0 r\u00e9agir rapidement. Mon exp\u00e9rience couvre la d\u00e9finition de strat\u00e9gies m\u00e9dias, la pr\u00e9paration des prises de parole, l\u2019organisation d\u2019\u00e9v\u00e9nements presse et l\u2019accompagnement de situations&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":9,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/pages\/72\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/davidmartinez.fr\/index.php\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}